suspected automated registrations before SiARA Shield deployment.
A major Pepsi & Lay's consumer promotional sweepstakes — operated by RealTime Media (RTM) in the United States — was receiving approximately 1.5 million suspected automated registrations per day, despite existing Google reCAPTCHA protection.
How do you stop that volume without blocking genuine entrants?
After RTM integrated SiARA Shield into the promotional journey, suspected automated registrations fell to near zero within approximately 24 hours, while legitimate participation remained around 200,000 users per day.
The campaign team reduced manual filtering, operational overhead and data-quality pressure — without making the customer journey harder for real consumers.
suspected automated registrations before SiARA Shield deployment.
suspected automated registrations within approximately 24 hours.
legitimate users remained stable throughout the observed period.
far fewer suspicious registrations required investigation and clean-up.
The campaign was experiencing approximately 1.5 million suspected automated registrations every day. That volume significantly exceeded genuine participation and created an ongoing burden for campaign operations.
Google reCAPTCHA was already deployed as the existing anti-spam control, yet high volumes of suspected automated registrations continued. The team needed stronger protection without making the customer journey more difficult for genuine entrants.
At this volume, automation can distort campaign data, increase infrastructure processing, create prize-abuse exposure, undermine promotional fairness, and consume staff time through continuous investigation and manual filtering.
The objective was not to reduce traffic indiscriminately. It was to remove suspected automation while keeping genuine consumer participation stable.
Protection operates close to the customer registration journey — with low friction for legitimate users.
SiARA Shield assessed interaction behaviour and risk in real time, identifying suspected automated registrations before they progressed — while allowing legitimate consumers to continue with minimal friction.
Assess interaction behaviour and risk as registrations occur on the promotional site.
Identify suspected automated registrations before they progress into normal campaign processing.
Allow legitimate consumers to continue entering without unnecessary challenge or interruption.
Reduce the volume requiring investigation, clean-up and ongoing operational review.
Suspicious automation can be blocked before it distorts campaign data and prize integrity.
Within approximately 24 hours of SiARA Shield integration, suspected automated registrations fell from about 1.5 million per day to near zero. Legitimate consumer activity remained around 200,000 users per day.
That distinction protects both security outcomes and campaign performance — cleaner data, stronger integrity and a stable experience for real entrants.
Stronger protection reduced operational burden while genuine participation remained stable — protecting both security outcomes and promotional fairness.
See what is really reaching your application — without unnecessary friction for real users.
Impact after deployment
High-volume consumer promotions attract sophisticated automation that can pass traditional challenge controls and still flood registration journeys.
This deployment shows how SiARA Shield can protect sweepstakes integrity at scale — collapsing suspected automation while keeping legitimate consumers in the funnel.
Campaign performance figures are based on operational information provided in relation to the RealTime Media-managed Pepsi & Lay's promotional deployment. PepsiCo/Frito-Lay brands were associated with the promotion; CyberSiARA's deployment relationship was through RTM. Figures are approximate and should not be interpreted as independently published PepsiCo performance statistics. The promotional website screenshot is reproduced solely to illustrate deployment context. CyberSiARA claims no ownership of the campaign creative, Pepsi, Lay's, Frito-Lay, PepsiCo or RTM trademarks or associated intellectual property.
SiARA Shield by CyberSiARA helps distinguish legitimate users from sophisticated automated activity — without unnecessary friction.